As promised last week on Instagram Stories (what do you mean you don’t follow me over there?), in this week’s article I won’t be ranting about influencer fraudsters. Instead, I’ll be offering up something more constructive; handing out advice on how your influencer marketing efforts can be made more effective.
Do I still need to say this? Influencer Marketing is WAY more complex than a popular online personality, simply posing with a product and declaring their undying love for it.