Our latest database update has gone live! We've added 22 new influencers, with a combined cumulative audience of over 250,000 followers.
In total, our database now has (drum roll please) 502 influencers, with an audience of almost 34 million followers.
Come on, though - the numbers are irrelevant, aren't they. They're cheap statistics, easily cheated, played with, messed with, and will contain a lot of followers who are spam, defunct, based in countries you don't sell your product or are people who'll never buy what you're trying to sell anyway.
Tell me it ain't so?
But, don't give up all hope. Ignore the numbers, find those people who produce the kind of quality content that you love, get in touch with them, and work out a way that these people can introduce your brand to their big, small, or medium audience.
Remember, this game is all about genuine influence over an audience (of any size) - not a never-ending fixation on big numbers.
Recognise this and you'll see a return. Work with people based purely on the numbers - and you're on a hiding to nothing.