We've been saying it would happen for a while; but, finally, a major news agency has picked up the #InstaFraud story.
What happens from here will be interesting to see. Articles published in well-read papers, that are widely circulated, are likely to increase awareness of #InstaFraud amongst the brands and advertisers (and perhaps investors) who spend money with Instagram and/or influencers who use the platform.
Surely, these guys will start to demand some answers from Instagram as to the extent of automated-engagement, like and follower buying, comment pods, and the like.
Only time will tell; but, it's a start...