We have a new post up, over on LinkedIn, where we're talking about the meaningless and over simplification of Instagram engagement rates.
Come on. You know as well as we do, those engagement rates that people spout about Instagram (where you divide the number of likes, by the number of followers) are far too simplistic to be of any real value.
So, we decided to take a look and see if we could construct / deconstruct the stats available to produce some more meaningful statistics.
In short, we couldn't; but, our work has gone some way to ask raise some questions about the analysis we could do, were the data available.