So, Instagram are getting their act together and forcing bot services to close. That can only be a good thing; but, now Instagram are (finally) recognising bots as being a problem, the next question is... what will they do to those people who have used them in the past?
While it's definitely (definitely definitely definitely!) a positive move to see the bot services being tackled, there surely needs to be something done to tackle those people who've 'earned' a high profile position on Instagram through the use of these bots.
Over time, the bot users will lose a lot of their audience, as spam accounts are killed off and those people 'tricked' into following these accounts slowly drift away. But, someone with an ill-gotten and artificially inflated following will still be able to earn good money from brands on the basis of that large audience.
If Instagram are truly serious about tackling the issue of automated-engagement and Instafraud, they need to dive into their own data, look for highly suspicious interactions and start punishing those people who have acted fraudulently.
By not taking on the fraudsters, Instagram data will still be fairly untrustworthy and brands will still be spending big money on people who don't deserve it, while ignoring those 'smaller' influencers with a genuine, earned following.
A good start by Instagram, but there's still a lot more to do.