A large element of digital marketing will forever be based on numbers. There’s no getting away from it, really. It’s the nature of the beast and what the market demands.
Brands want numbers to prove that what they’re doing is working - essentially.
And yet, we all know (and many of us admit) that the vast majority of digital metrics are deeply flawed, principally because they can’t reflect - in any way - the thoughts and feelings of the users who are responsible for them.