Our database is a who's-who of those bloggers, vloggers, and Instagrammers who talk about all things men's lifestyle.





UK only


Men's Lifestyle Influencer Database

If you want to work with influencers, you need to know who is actually out there to work with.

Back in January 2016, a client asked us that exact that question: who is out there?

So, we began compiling a definitive database of UK-based men's lifestyle influencers.

Today, that database is fast approaching 500 influencers, who - between them - have a cumulative audience of over 30 million followers.

Mat Pike  as featured in Esquire

Mat Pike as featured in Esquire

We search for influencers across Twitter, Instagram, Facebook, YouTube, and Pinterest, using a handful of well-crafted search terms, as well as our day-to-day exposure to the industry.

For every influencer we find, we record their social handles, contact details, follower numbers, and calculate their follower growth rates.

Each month, we send out an updated database, highlighting the new people we've added, filling in the blanks, and updating follower numbers and growth rates.

The good news is that our database is free for anyone to subscribe to. All you need to do to get a copy, is sign-up to our mailing list.

From then on (until you say stop), we'll send an updated copy of our database once a month.

It's that simple.