THE BIG BOOK OF
There’s so much chat these days about influencer marketing; what’s good, what’s bad, and what’s ugly. Unfortunately, a good deal of that chat focuses on the last two and, in particular, the poor practises by brands and marketing and the shady practises of certain influencers.
So, after writing a few well received LinkedIn articles on the subject and getting into some mini-debates with various people, we thought it was time to set our thoughts out in a (brief) book on the subject.
The Big Book of Influencer Marketing is our opinion on how brands should develop and execute an influencer marketing strategy - and, why what they’re currently doing isn’t working.
We're hoping this book helps a few brands out, sparks a few new ideas, and helps people understand those ingredients that are necessary for influencer marketing to work.
We reckon it’ll be a good read for brands, marketing agencies, PRs, and influencers themselves; so, get downloading have a read and let us know what you think.